CHAPTERS
Who is this guide for?
Why is it important?
Not knowing your target audience
Ignoring your competition
Not future-proofing your business
Ignoring changing consumption trends
Your brand doesn’t stand for anything
Not utilizing Digital Fashion
Ineffective marketing & sales
Not having a sound financial plan
Not investing in an eCommerce platform
Summary
9 Deadly Clothing Brand Mistakes That Can Kill Your Business (+ How to Fix Them)
CHAPTERS
Who is this guide for?
Why is it important?
Not knowing your target audience
Ignoring your competition
Not future-proofing your business
Ignoring changing consumption trends
Your brand doesn’t stand for anything
Not utilizing Digital Fashion
Ineffective marketing & sales
Not having a sound financial plan
Not investing in an eCommerce platform
Summary
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Who is this guide for?
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Fashion industry leaders,including owners, founders, CEOs, and entrepreneur
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B2B apparel companies,such as manufacturers, distributors, and suppliers
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Decision-makersin clothing brands, like COOs, CTOs, Merchandising Directors, Production Managers, and Creative Directors, seeking strategy improvement
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Marketing and sales expertsin the clothing industry, along with anyone in the apparel sector, seeking valuable insights and solutions from this guide.
Market research helps businesses to gain insights into their target market, understand their audience’s needs and preferences, and gather data on their competitors.
By 2023, the global apparel market revenue is projected to hit USD 1.74 trillion, growing at a CAGR of 2.76% from 2023 to 2027. The United States leads in generating global revenue in the apparel industry.
Forever 21 is a good example of understanding what not to do.
While the 2000s saw a rise in online shopping, Forever 21 amassed $500 million in debt from overexpanding stores in expensive areas.
The brand failed to recognize GenZ's need for affordable, sustainable, and stylish clothing. Instead, they offered the opposite - a mass of cheap and generic clothing. This fast fashion approach led to excess inventory, forcing heavy discounts and shrinking profits.
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Fashion industry leaders,including owners, founders, CEOs, and entrepreneur
-
B2B apparel companies,such as manufacturers, distributors, and suppliers
-
Decision-makersin clothing brands, like COOs, CTOs, Merchandising Directors, Production Managers, and Creative Directors, seeking strategy improvement
-
Fashion industry leaders,including owners, founders, CEOs, and entrepreneur
-
B2B apparel companies,such as manufacturers, distributors, and suppliers
-
Decision-makersin clothing brands, like COOs, CTOs, Merchandising Directors, Production Managers, and Creative Directors, seeking strategy improvement
-
Marketing and sales expertsin the clothing industry, along with anyone in the apparel sector, seeking valuable insights and solutions from this guide.
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Marketing and sales expertsin the clothing industry, along with anyone in the apparel sector, seeking valuable insights and solutions from this guide.
Chatbots are projected to generate 454.8 million dollars in revenue by 2027, up from 40.9 million dollars in 2018.
StatistaAround 40% of U.S.-based consumers state that they have used chatbots to engage with the retail industry.
StatistaChatbots will result in saving $8 billion in business expenses by 2022.
StatistaAround 40% of U.S.-based consumers state that they have used chatbots to engage with the retail industry.
StatistaCompanies using ABM witnessed a 67% increase in revenue
Companies using ABM witnessed a 67% increase in revenue
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Product Recommendations
Fashion industry leaders,including owners, founders, CEOs, and entrepreneur
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Automated catalog management & product tagging
Marketing and sales expertsin the clothing industry, along with anyone in the apparel sector, seeking valuable insights and solutions from this guide.
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Product Recommendations
Fashion industry leaders,including owners, founders, CEOs, and entrepreneur
-
Automated catalog management & product tagging
Marketing and sales expertsin the clothing industry, along with anyone in the apparel sector, seeking valuable insights and solutions from this guide.
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